Music Magazine research - Uncut

The magazine, Uncut, had the normal ingredients: a coverline !I'm a survivor. Paul Weller", smaller coverlines such as, "Fleetwood Mac Reunited! The band reveal all." The selling point being the free CD in the front. Then, there's a barcode, date, issue and website.

The ideology behind Uncut magazine is that rock, particularly older rock, is important and therefore, it's audience is older people (twenties to thirties). Possibly because when these artists were younger, especially Paul Weller when he was in The Jam, the audience will have been younger too and the music would have been "cooler" back then.
However, it's not just 'older' rock either. Uncut features newer bands like The Arctic Monkeys which keep the magazine new and fresh.

The main image, of Paul Weller, is a medium close up. He's not that young anymore(actually in his early fifties) and this represents the audience that will read this. But, they still make him appear cool. He's wearing sunglasses and has his shirt unbuttoned showing a bit of chest hair. I think this comes back to ideology; they are presenting old rock stars as cool, as if they are trying to reinvent old rock, which could be one of it's purposes.

The institution, Uncut, appears to be owned by the corporation IPC IGNITE, which only a few years back was called IPC MEDIA. This could suggest a possible merge. The Institution relies on money from people buying the magazine and advertisements within it.

Apart from the main image, the rest of the front cover has to attract buyers. The masthead is bold and red which also happens to be the colour of the main coverline. Both are huge selling points and therefore are made to stand out. Sometimes the masthead is covered by a model perhaps. This usually tells the audience that they are so well-known that only part of the masthead has to be shown because people will still recognise the magazine. Uncut doesn't do this, possibly because it is not that well known.