Wednesday 30 September 2009

Key Concepts

These five concepts will help me create a successful Media Production Portfolio:

Language:
The correct/specific terminology that is used when describing media texts.

Institution:
An organisation that creates a media text.

Ideology:
The way something is represented. A system of beliefs we all share. E.g The Good guy beats the Bad guy.

Audience:
Comsumers of Media.
How the audience comsume media and how an institution markets media to the audience.

Representation:
Sterotyping. Social groups. Representating society back at us.

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